Saudi Arabia: Passengers traveling through Jeddah airport are set to experience a new duty-free zone, offering global and local brands as Saudi Arabia expands its aviation sector. 

The project is managed by JAH Arabia International Duty-Free LLC, a joint venture between Germany’s Gebr. Heinemann, Saudi Arabia’s Astra Group, and Jordanian Duty-Free Shops. The group holds a seven-year license to operate the duty-free shop across Terminal 1 and the North Terminal at King Abdulaziz International Airport. 

The launch is part of Saudi Arabia’s broader push to modernize its aviation sector, enhance passenger experience, and diversify revenue streams, while also showcasing local culture alongside global brands.  

The new duty-free underscores the Kingdom’s bid to attract international travelers, strengthen its position as a regional hub, and generate jobs and investment across tourism and retail. 

Mazen Johar, CEO of Jeddah Airports Co., which operates King Abdulaziz International Airport, told Arab News that about 100 young Saudis are employed as merchandisers at the facility. 

“The pilot opening took place in August last year, focusing on the key products passengers are most likely to demand. Following the full launch, monthly reviews will track sales, assess demand, and identify emerging passenger needs,” he said. 

Johar emphasized that the duty-free reflects the status of King Abdulaziz International Airport and Jeddah’s rich culture. “The new duty-free aims to deliver exceptional shopping options and enhance services available to passengers at the airport.” 

He added that the zone will help increase revenues, diversify income sources, create investment opportunities for local and international investors, and generate direct and indirect jobs for Saudi youth, in line with the National Aviation Strategy and Vision 2030. 

Spanning about 8,000 sq. meters, the zone showcases more than 335 international brands across 35 outlets and boutiques.  

Simon Forde, CEO of JAH Arabia International Duty-Free LLC, told Arab News that they carry all the main global brands, while also highlighting regional products. 

“I think maybe we need a few more Saudi made products. We have a Saudi-made area. We sell a lot of dates and souvenirs.” 

Categories include cosmetics, confectionery, gourmet foods, tobacco, souvenirs, fashion, accessories, and jewelry. Standalone stores include Longchamp, Michael Kors, and Swarovski. Other brands featured are BOSS, Ralph Lauren, and Lacoste. 

He added that Saudi products account for 10 to 15 percent of the duty-free’s overall displays, noting that the company is still learning about the region and the Kingdom.