Saudi Arabia: Saudi Arabia’s Riyadh Air is set to build a data analytics platform and develop artificial intelligence solutions, thanks to a strategic partnership with global consultancy firm Artefact.

By implementing these new instruments, the airline can achieve hyper-personalization and enhance its guest experience and service using intelligent channels.

Furthermore, it can optimize flight and ground operations through real-time data insights and predictions.

This collaboration aims to revolutionize the Kingdom’s aviation industry through AI applications.

“This partnership with Artefact builds upon our recent collaborations with leaders in the aviation industry. Through AI integration, we aim to redefine travel standards, offering personalized, seamless digital-first experience to our guests ahead of our maiden flight in 2025,” Abe Dev, vice president of Digital and Innovation at Riyadh Air, said.

Commenting on the partnership, CEO and Managing Partner of Artefact Middle East and North Africa, Rahul Arya, said: “Our partnership with Riyadh Air marks a significant milestone in our commitment to pioneering AI solutions tailored to the unique needs of the aviation industry.”

He added: “By combining Riyadh Air’s forward-thinking approach with Artefact’s expertise in data and AI solutions, we’re poised to set new standards for innovation in the airline sector.”

Scheduled to embark on its inaugural flight in 2025, Riyadh Air is positioned to connect the Kingdom to over 100 destinations worldwide.

This initiative supports the ambitions of both the National Aviation Strategy and National Tourism Strategy, which aim to bring 330 million annual visitors to the Kingdom by 2030.

In February, Riyadh Air signed an agreement with Texas-based Sabre Corp. to enhance the airline’s operational efficiency.

Under this deal, the software and technology provider will help the carrier drive incremental revenue gains through end-to-end network planning and optimization solutions.

The airline has chosen several of Sabre’s software solutions, including schedule manager, slot manager, and profit manager, as well as market intelligence, according to a press statement.

Sabre’s schedule manager will help Riyadh Air organize the development process from planning to distribution, thereby increasing revenue potential.

The slot manager is a suite that efficiently handles an airline’s critical slot portfolio with improved asset utilization.

Similarly, the profit manager will help to accurately forecast demand and profitability with an average increase of up to 2 percent in revenues.