Arab News, Tuesday, Feb 07, 2023 | Rajab 16, 1444
UAE’s Burjeel Holdings and Saudi Arabia’s Leejam Sports plan joint venture in Kingdom
Emirates: Emirati healthcare
firm Burjeel Holdings has signed a memorandum of understanding with Saudi
Arabia’s Leejam Sports Co., owner of the Fitness Time chain of gyms, for a joint
venture to develop a network of over 60 physiotherapy and rehabilitation centers
in Leejam facilities across the Kingdom.
Under the terms of the agreement, signed on Monday
at the headquarters of the Ministry of Investment in Riyadh, the companies will
open six centers initially in the capital and expand across the Leejam network
over the next year.
The centers will also offer wellness services
including vitamin injections, oxygen room, and cryotherapy, as well as
complementary medicine services, with a special focus on sports medicine and
advanced rehabilitation therapies, according to a press release.
John Sunil, CEO of Burjeel Holdings, told Arab
News: “The partnership with Leejam Sports is the first step to unlocking vast
opportunities offered by the Kingdom’s healthcare sector. We are discussing the
possibility to operate and maintain a number of hospital assets in the Kingdom,
as well as potential separate partnerships in providing specialized medical
care”.
He added that this partnership will allow us to
access the Kingdom with minimal capital expenditures, through Leejam's wide
network, while providing access to its large customer base.
The joint venture is supported by the Saudi
Ministry of Sport, as it continues to promote initiatives aimed at improving and
developing the sports environment in the Kingdom, the press release added.
Shamsheer Vayalil, founder and chairman, Burjeel
Holdings, said: “Our collaboration with Leejam to provide high-quality services
in rehabilitation and sports medicine is significant as we commence operations
in Saudi Arabia, renowned for its love of sports, and especially football.”
He said professional and recreational athletes of
all levels will benefit from comprehensive care, ranging from prevention to
rehabilitation, tailored to their specific needs.
“These services will create a world-class support
system enabling athletes to raise their level of performance. We are also
committed to supporting the Kingdom’s transformative Vision 2030, which
acknowledges the importance of partnerships with the private sector to promote
sports for wellbeing,” added Vayalil.
For his part, Ali bin Hamad Al-Sagri, chairman of
Leejam Sports, added: “This step confirms the company’s commitment to harnessing
the full extent of its capabilities to raise the level of healthcare and
physical fitness, and to achieve a healthier life for body and mind.”
With the acceleration of Saudi Arabia's position
in the global sports arena, he said they see a great opportunity to create more
specialized services that meet the special needs of athletes in professional
sports.